The DOS and DON’TS of fundraising for grassroots sports clubs

The DOS and DON’TS of fundraising for grassroots sports clubs

We’re proud to have helped 300 grassroots sports clubs raise over £50,000 in the past year – and we want to help even more this year.

We’ve put together this helpful guide to getting started with funding applications.

But if you’re not sure on what to do, take a look at our grants page and let us know what you’re looking for – as our expertise means you don’t have to trawl the internet for information or risk getting it wrong. We work on a ‘no win, no fee’ basis, so there’s no cost to you.


  • Do read the guidelines and learn as much as you can about a funder before applying and tailor your application to fit.
    Generic “cut and paste” appeals for support are unlikely to impress.
  • Do remember that there may be restrictions on how funds can be spent. Ensure that you’re clear about all the terms and conditions to which a grant might be subject.
  • Do seek help if you need it. Most funding bodies will be happy to provide assistance if you’re unclear about an aspect of the application process, and it’s always good to get someone outside of your organisation to read your application.
  • Do keep a file of “supporting evidence”: press cuttings, background research, comments from service users and so on. All can play a vital part in making your case.


  • Don’t send masses of documentation. You don’t want your case to be obscured by irrelevant material.
  • Don’t be greedy. While it may be tempting to ask for the largest permissible sum, it’s rarely advisable.
  • Funders may be wary if you ask for the maximum amount without showing how you arrived at that figure and precisely why it’s needed.
  • Don’t forget that processing an application takes time. If your project is time-sensitive, be realistic about how soon any funding might arrive.
  • Don’t play the numbers. Better a few very well targeted applications than blanket appeals. 

And if you want to get started with fundraising right away, we recommend setting up a Lotto! This is a fun and easy way for your supporters to get involved with helping with your running costs, and there’s a chance for them to win big, too.

why join my club?

We’re here to support grassroots sports clubs. We have a range of products and services to make it easy for you to make and save money – so you can focus on your members and your team.



worth of grants generated


generated from bespoke shopping outlets


worth of savings made on kit design & production